1–5 Sep 2027 · Friedrichshafen, DE
AMERICANA
AMERICANA is a five-day Western riding and lifestyle trade fair held in Friedrichshafen that brings together exhibitors from around the world presenting products and services across eight exhibition halls. The event features daily competitions in around 50 classes with total prize money of €250,000, evening show programs and music performances (Bluebird Café Lake Constance), a media & creator lounge for meet & greets and an accompanying health forum and a new health congress focused on equine health.
Last updated
- Dates
- 1–5 Sep 2027
- Location
- Friedrichshafen, DE
- Frequency
- Biennial
- Audience
- Mixed
- Duration
- 5 days
- Scale
- International
- Exhibitors
- 314Fact
Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.
About AMERICANA
AMERICANA is an international trade show in Friedrichshafen, Germany for the Fashion & Apparel and Pets & Veterinary industries. The 2027 edition runs 1–5 Sep 2027 at Messe Friedrichshafen. It brings together an estimated 314 exhibitors. Event Scout has indexed 314 exhibiting companies for the event so far.
Known editions
- 2027Upcoming1–5 Sep 2027
- 20253–7 Sep 2025
Venue
Neue Messe 1, 88046 Friedrichshafen, Baden-Württemberg, DE
Who exhibits at AMERICANA
We've captured 314 exhibitors for AMERICANA (roster as of 2027). They span 13 countries, 24% of them based outside Germany.
Where exhibitors are based
Exhibitors' head-office countries, most-represented first.
- Germany76%·88
- Italy7%·8
- United States4%·5
- Netherlands3%·4
- Austria2%·2
Based on 116 exhibitors with a known head-office country.
What exhibitors do
The industries the exhibitor base works in, by share of the roster.
- Food Beverage27%·15
- Services24%·13
- Textile Fashion22%·12
- Agriculture11%·6
- Machinery Manufacturing11%·6
Based on 55 exhibitors with an industry label — a company can carry several, so shares can total over 100%.
Exclusivity
Moderately exclusive — a meaningful share of exhibitors are unique to this event.
Cross-referenced against 314 exhibitors in our event graph.
International reach
Predominantly national — a mainly domestic exhibitor base.
Exhibitor calibre
listed companies
1,000+ employees
Of 2 exhibitors whose company size we know.
Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.
AMERICANA 2027 exhibitor list
Event Scout has indexed 310+ companies exhibiting at AMERICANA so far. They span industries including tobacco industry, food-beverage,textile-fashion and food-beverage. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.
- P
PM USA HomepageGräfelfing, DE
- Y
YETIAustin, US
- B
Butternut BoxBerlin, DE
- G
Goodfellow Advanced MaterialsHuntingdon, GB
- O
O'Donnell Moonshine DEBerlin, DE
- Bosch Tiernahrung
- Wenatex Das Schlafsystem GmbH
- Ewalia
- Sport Techs
- Josera Petfood
- Sonnenreiter by elta-nova GmbH
- Agrobs
- Pioneer Connect
- Alex Mundorff
- Natusat
- Signum Sattelservice
- LTZ-Akademie
- Hörmann
- Paramount+ Deutschland
- Pallhuber
- Invitalis GmbH
- Bonbonparadies
- La Qualita Autentica
- Domain Registered at Safenames
- Gennaro Esposito Chef
+ 289 more exhibitors
Search, filter and export the complete exhibitor list in Event Scout.
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Frequently asked questions
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