31 Jul – 4 Aug 2027 · Melbourne, AU

Directory

Reed Retail Fairs Melbourne is a multi-day trade event held at the Melbourne Convention & Exhibition Centre that showcases a wide range of wholesale suppliers across gift & lifestyle, home & décor, fashion & accessories, kids & family, beauty & wellness and garden & outdoor. The event runs several sourcing destinations and provides retailers access to seasonal product ranges and complementary access to the Life Instyle event. It is aimed at retail buyers and business visitors seeking new suppliers and seasonal collections.

Co-hosted with Exhibitor Application Melbourne, Fashion & Jewellery | MELB.

Last updated

Dates
31 Jul – 4 Aug 2027
Venue
MCEC Melbourne
Location
Melbourne, AU
Frequency
Annual
Audience
Mixed
Duration
5 days
Scale
International
Exhibitors
465Fact
Visitors
12,500Fact
Gifts, Toys & Seasonal
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About Directory

Directory is an international trade show in Melbourne, Australia for the Gifts, Toys & Seasonal industry. The 2027 edition runs 31 Jul – 4 Aug 2027 at MCEC Melbourne. It brings together an estimated 465 exhibitors and 12,500 visitors (organizer-confirmed). Event Scout has indexed 465 exhibiting companies for the event so far.

Known editions

Venue

MCEC Melbourne

Doors 1-8, Entry via Clarendon St, MCEC Melbourne, Melbourne, Victoria, AU

Who exhibits at Directory

We've captured 465 exhibitors for Directory (roster as of 2027). They span 16 countries, 10% of them based outside Australia.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • Australia90%·417
  • New Zealand3%·15
  • China2%·9
  • Germany2%·9
  • South Korea1%·3

Based on 465 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Textile Fashion48%·92
  • Cosmetics21%·39
  • Machinery Manufacturing13%·24
  • Food Beverage10%·18
  • Services8%·16

Based on 190 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

49%Class Dof exhibitors exhibit nowhere else we track

Moderately exclusive — a meaningful share of exhibitors are unique to this event.

Cross-referenced against 465 exhibitors in our event graph.

International reach

10%Class Gof exhibitors are based abroad

Local — an almost entirely domestic event.

Exhibitor calibre

Publicly listed0%·0

listed companies

Large enterprises0%·0

1,000+ employees

Of 1 exhibitors whose company size we know.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

Directory 2027 exhibitor list

So far, 460+ exhibiting companies have been indexed for Directory. They span industries including cosmetics and textile-fashion. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Robert Gordon Australia
  • Ecomass
  • Inis the Energy of the Sea
  • SALROSA
  • Random Harvest
  • Tea Tonic
  • HeyDoodle
  • Lake Press
  • MAMBOBABY INC
  • Tiger Tribe
  • Istanbul Authentic Bazaar
  • SarayRugs
  • SparkJump™
  • Red Tractor
  • Gemajesty Jewellery
  • Maine Beach
  • TNS Hair
  • Full Start Ltd
  • BUDDHIHERZ
  • LINKATRT

+ 440 more exhibitors

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Related events

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More Gifts, Toys & Seasonal in Australia →

Frequently asked questions

When is Directory 2027?
Directory 2027 runs 31 Jul – 4 Aug 2027 at MCEC Melbourne.
Where is Directory held?
Directory is held at MCEC Melbourne in Melbourne, Australia.
How many exhibitors does Directory have?
Directory counts an estimated 465 exhibitors. Event Scout has indexed 465 exhibiting companies so far.
Who exhibits at Directory?
Indexed exhibitors include Australian Made, Wild Republic, Peter Pauper Press and Connetix. The event spans the Gifts, Toys & Seasonal sector.
Is Directory worth attending?
Directory is an international trade show for the Gifts, Toys & Seasonal industry, so it is most relevant to exhibitors and buyers in that industry. It brings together an estimated 465 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the Directory exhibitor list?
Event Scout has indexed 465 companies exhibiting at Directory so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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