22 Sep 2027 · Cologne, DE

GWW TREND

GWW TREND is a specialist B2B trade fair for promotional products and tactile advertising organized by the Gesamtverband der Werbeartikelwirtschaft (GWW). It is restricted to promotional products consultants and agencies, showcasing current product ranges from around 150 named exhibitors; in 2025 the edition hosted 140 exhibitors and attracted 544 visiting promotional consultants. The event includes an evening Get-together for members of companies organized within the association.

Last updated

Dates
22 Sep 2027
Venue
XPOST Köln
Location
Cologne, DE
Frequency
Annual
Audience
Trade
Scale
Small
Exhibitors
160Estimate
Visitors
544Fact
Security & SafetyIT & Software
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About GWW TREND

GWW TREND is a trade fair for the Security & Safety and IT & Software industries, taking place in Cologne, Germany. The 2027 edition runs 22 Sep 2027 at XPOST Köln. It brings together an estimated 160 exhibitors and 544 visitors (organizer-confirmed). Event Scout has indexed 160 exhibiting companies for the event so far.

Known editions

Venue

XPOST Köln

50670 Cologne, North Rhine-Westphalia, DE

Who exhibits at GWW TREND

We've captured 160 exhibitors for GWW TREND (roster as of 2026). They span 9 countries, 34% of them based outside Germany.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • Germany66%·31
  • Netherlands11%·5
  • Italy6%·3
  • Switzerland4%·2
  • France4%·2

Based on 47 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Machinery Manufacturing29%·5
  • Services29%·5
  • Software It24%·4
  • Textile Fashion24%·4
  • Energy Electronics6%·1

Based on 17 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

66%Class Cof exhibitors exhibit nowhere else we track

Strongly exclusive — most exhibitors skip the other events we track, giving this show a distinct roster.

Cross-referenced against 160 exhibitors in our event graph.

International reach

34%Class Eof exhibitors are based abroad

Mostly national — largely a home-country field with some international presence.

Exhibitor calibre

Publicly listed0%·0

listed companies

Large enterprises0%·0

1,000+ employees

Of 1 exhibitors whose company size we know.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

GWW TREND 2027 exhibitor list

The GWW TREND exhibitor list currently counts 160+ indexed companies. They span industries including software-it. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • xd connects
  • Samsonite
  • travelite
  • Toppoint
  • Prodir
  • REFLECTS
  • Inspirion
  • firma
  • Easy Gifts
  • Giving Europe
  • Gustav Daiber GmbH
  • Halfar System GmbH
  • Korsch Verlag
  • promonotes
  • UMA SCHREIBGERÄTE ULLMANN GMBH
  • modico® Worldwide
  • Nestler-matho®
  • Richartz
  • Hugo Frosch GmbH
  • MAGNA sweets GmbH

+ 135 more exhibitors

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Frequently asked questions

When is GWW TREND 2027?
GWW TREND 2027 runs 22 Sep 2027 at XPOST Köln.
Where is GWW TREND held?
GWW TREND is held at XPOST Köln in Cologne, Germany.
How many exhibitors does GWW TREND have?
GWW TREND counts an estimated 160 exhibitors. Event Scout has indexed 160 exhibiting companies so far.
Who exhibits at GWW TREND?
Indexed exhibitors include ANDA Present, Custom Promotional Mats, European Sourcing and Promidata. The event spans the Security & Safety and IT & Software sectors.
Is GWW TREND worth attending?
GWW TREND is a trade show for the Security & Safety and IT & Software industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 160 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the GWW TREND exhibitor list?
Event Scout has indexed 160 companies exhibiting at GWW TREND so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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