20–21 Mar 2027 · Utrecht, NL

Heroes Made in Asia

Heroes Made in Asia is an Asian-oriented pop culture event held at Jaarbeurs Utrecht, aimed at fans of manga, anime, video games, cosplay and K-pop. The event features exhibitions of anime and manga, K-pop programming, Asian food, cosplay showcases, gaming and trading card game (TCG) activities, workshops and guest appearances. It runs over multiple days and sells combined tickets for admission. The page explicitly states it is the biggest anime and manga event in the Netherlands.

Last updated

Dates
20–21 Mar 2027
Venue
Jaarbeurs Utrecht (Hallen 7, 8, 9, 10 & 11)
Location
Utrecht, NL
Frequency
Annual
Audience
Consumer
Duration
2 days
Scale
International
Exhibitors
191Fact
Visitors
17,500Fact
Arts, Crafts & HobbiesMedia & EntertainmentFamily & WeddingsFashion & ApparelGifts, Toys & SeasonalGaming & Comics
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About Heroes Made in Asia

Heroes Made in Asia is an international trade show for the Arts, Crafts & Hobbies and Media & Entertainment industries, held in Utrecht, Netherlands. The 2027 edition runs 20–21 Mar 2027 at Jaarbeurs Utrecht (Hallen 7, 8, 9, 10 & 11). It brings together an estimated 191 exhibitors and 17,500 visitors (organizer-confirmed). Event Scout has indexed 191 exhibiting companies for the event so far.

Known editions

Venue

Jaarbeurs Utrecht (Hallen 7, 8, 9, 10 & 11)

Jaarbeursplein 6, 3521 AL Utrecht, 3521 CA Utrecht, Utrecht, NL

Who exhibits at Heroes Made in Asia

We've captured 191 exhibitors for Heroes Made in Asia (roster as of 2027). They span 6 countries, 31% of them based outside the Netherlands.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • Netherlands69%·22
  • Belgium13%·4
  • Germany6%·2
  • France6%·2
  • United Kingdom3%·1

Based on 32 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Software It46%·6
  • Logistics Transport23%·3
  • Energy Electronics15%·2
  • Agriculture8%·1
  • Construction8%·1

Based on 13 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

28%Class Fof exhibitors exhibit nowhere else we track

Widely networked — most exhibitors are also found across other events.

Cross-referenced against 191 exhibitors in our event graph.

International reach

31%Class Eof exhibitors are based abroad

Mostly national — largely a home-country field with some international presence.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

Heroes Made in Asia 2027 exhibitor list

The Heroes Made in Asia exhibitor list currently counts 190+ indexed companies. They span industries including textile-fashion and software-it,energy-electronics. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • GlassStaff
  • 6nes Art
  • REPLIQUA.COM
  • berriemoo
  • CutieSquad
  • Katzenjammerpins
  • LIEN ART
  • Lilyhan
  • PHUONG NINJIN
  • PixlPanda
  • REFLETS
  • Sweet Little Living
  • AbbysArtByKate
  • Anka Posters
  • Baba Online Shopping
  • BiblioWax
  • Bluubsies
  • Captain Hook
  • De Koekjesroller

+ 166 more exhibitors

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Frequently asked questions

When is Heroes Made in Asia 2027?
Heroes Made in Asia 2027 runs 20–21 Mar 2027 at Jaarbeurs Utrecht (Hallen 7, 8, 9, 10 & 11).
Where is Heroes Made in Asia held?
Heroes Made in Asia is held at Jaarbeurs Utrecht (Hallen 7, 8, 9, 10 & 11) in Utrecht, Netherlands.
How many exhibitors does Heroes Made in Asia have?
Heroes Made in Asia counts an estimated 191 exhibitors. Event Scout has indexed 191 exhibiting companies so far.
Who exhibits at Heroes Made in Asia?
Indexed exhibitors include Noofje Studio Email, MarketMuse, Cardgameshop and Gemu Mania. The event spans the Arts, Crafts & Hobbies, Media & Entertainment and Family & Weddings sectors.
Is Heroes Made in Asia worth attending?
Heroes Made in Asia is an international trade show for the Arts, Crafts & Hobbies and Media & Entertainment industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 191 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the Heroes Made in Asia exhibitor list?
Event Scout has indexed 191 companies exhibiting at Heroes Made in Asia so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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