20–21 Mar 2027 · Utrecht, NL

Heroes Made in Asia

Heroes Made in Asia is an Asian pop-culture event held at Jaarbeurs Utrecht that targets fans of manga, anime, video games, cosplay and K-pop. The two-day edition on March 20–21, 2027 features exhibitors, artist alley, gaming areas, food, masterclasses, workshops and guest appearances, and includes themed cultural districts such as Japanese Matsuri and Korean District. It is presented as the largest anime and manga event in the Netherlands.

Last updated August 10, 2026

Dates: 20–21 Mar 2027
Venue: Jaarbeurs Utrecht (Hallen 7, 8, 9, 10 & 11)
Location: Utrecht, NL
Frequency: Annual
Audience: Consumer
Duration: 2 days
Scale: International
Exhibitors: 186Fact
Visitors: 17,500Fact

Arts, Crafts & HobbiesMedia & EntertainmentFamily & WeddingsFashion & ApparelGifts, Toys & SeasonalGaming & Comics

Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About Heroes Made in Asia

Heroes Made in Asia is an international trade show for the Arts, Crafts & Hobbies and Media & Entertainment industries, held in Utrecht, Netherlands. The 2027 edition runs 20–21 Mar 2027 at Jaarbeurs Utrecht (Hallen 7, 8, 9, 10 & 11). It brings together an estimated 186 exhibitors and 17,500 visitors (organizer-confirmed). Event Scout has indexed 186 exhibiting companies for the event so far.

Known editions

2027Upcoming20–21 Mar 2027
202611 May 2026

Venue

Jaarbeurs Utrecht (Hallen 7, 8, 9, 10 & 11)

Jaarbeursplein 6, 3521 AL Utrecht, 3521 AL Utrecht, Utrecht, NL

Who exhibits at Heroes Made in Asia

We've captured 186 exhibitors for Heroes Made in Asia (roster as of 2027). They span 6 countries, 31% of them based outside the Netherlands.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

Netherlands69%·22
Belgium13%·4
Germany6%·2
France6%·2
United Kingdom3%·1

Based on 32 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

Software It46%·6
Logistics Transport23%·3
Energy Electronics15%·2
Agriculture8%·1
Construction8%·1

Based on 13 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

32%Class Eof exhibitors exhibit nowhere else we track

Broadly networked — many of these exhibitors also turn up at other events we track.

Cross-referenced against 186 exhibitors in our event graph.

International reach

31%Class Eof exhibitors are based abroad

Mostly national — largely a home-country field with some international presence.

Heroes Made in Asia 2027 exhibitor list

The Heroes Made in Asia exhibitor list currently counts 180+ indexed companies. They span industries including software-it,energy-electronics. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

Company

Industry

Location

MMarketMuse
software-itenergy-electronics
CCardgameshopBE
BBonheur de LeaParis, FR
66nes Art

GlassStaff
berriemoo
LIEN ART
Lilyhan
AbbysArtByKate
Anka Posters
Baba Online Shopping
BiblioWax
Bluubsies
Captain Hook
CutieSquad
De Koekjesroller
Dream 2 Deco
Elektrische Muis
Katzenjammerpins
Kimaris Art
Lil Magic Store
Liveli Grafiks
Mythic Makes
PAMET STUDIO

+ 161 more exhibitors

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Frequently asked questions

When is Heroes Made in Asia 2027?

Heroes Made in Asia 2027 runs 20–21 Mar 2027 at Jaarbeurs Utrecht (Hallen 7, 8, 9, 10 & 11).

Where is Heroes Made in Asia held?

Heroes Made in Asia is held at Jaarbeurs Utrecht (Hallen 7, 8, 9, 10 & 11) in Utrecht, Netherlands.

How many exhibitors does Heroes Made in Asia have?

Heroes Made in Asia counts an estimated 186 exhibitors. Event Scout has indexed 186 exhibiting companies so far.

Who exhibits at Heroes Made in Asia?

Indexed exhibitors include MarketMuse, Cardgameshop, NGM.co for sale and Bonheur de Lea. The event spans the Arts, Crafts & Hobbies, Media & Entertainment and Family & Weddings sectors.

Is Heroes Made in Asia worth attending?

Heroes Made in Asia is an international trade show for the Arts, Crafts & Hobbies and Media & Entertainment industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 186 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.

How do I get the Heroes Made in Asia exhibitor list?

Event Scout has indexed 186 companies exhibiting at Heroes Made in Asia so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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