17–18 Oct 2026 · Brussels, BE

Heroes World: Pop culture from East to West

Heroes World: Pop culture from East to West is a merged autumn festival combining Made in Asia, Heroes Comic Con and GameForce, held at Brussels Expo. It is a pop-culture event featuring actor guest appearances, creators, gaming zones, workshops, tabletop gaming and hundreds of specialised vendors selling merchandise. The event targets fans of Asian and Western pop culture, including film and TV, comics, anime, gaming and collectibles.

Last updated

Dates
17–18 Oct 2026
Venue
Brussels Exhibition Centre (Brussels Expo)
Location
Brussels, BE
Frequency
Annual
Audience
Consumer
Duration
2 days
Scale
International
Exhibitors
447Fact
Packaging & PrintingFood & BeverageSports & Fitness
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About Heroes World: Pop culture from East to West

Heroes World: Pop culture from East to West is an international trade fair for the Packaging & Printing and Food & Beverage industries, taking place in Brussels, Belgium. The 2026 edition runs 17–18 Oct 2026 at Brussels Exhibition Centre (Brussels Expo). It brings together an estimated 447 exhibitors. Event Scout has indexed 447 exhibiting companies for the event so far.

Known editions

Venue

Brussels Exhibition Centre (Brussels Expo)

Pl. de Belgique 1, 1020 Bruxelles, 1020 Brussels, Brussels-Capital, BE

Who exhibits at Heroes World: Pop culture from East to West

We've captured 447 exhibitors for Heroes World: Pop culture from East to West (roster as of 2026). They span 10 countries, 75% of them based outside Belgium.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • France30%·17
  • Belgium25%·14
  • Netherlands20%·11
  • Germany11%·6
  • Italy4%·2

Based on 56 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Food Beverage25%·6
  • Energy Electronics17%·4
  • Software It17%·4
  • Textile Fashion13%·3
  • Automotive8%·2

Based on 24 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

0%Class Gof exhibitors exhibit nowhere else we track

Ubiquitous roster — almost all of these exhibitors appear at many other events we track.

Cross-referenced against 447 exhibitors in our event graph.

International reach

75%Class Bof exhibitors are based abroad

Highly international — a broad field reaching well beyond the host country.

Exhibitor calibre

Publicly listed0%·0

listed companies

Large enterprises0%·0

1,000+ employees

Of 1 exhibitors whose company size we know.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

Heroes World: Pop culture from East to West 2026 exhibitor list

Event Scout has indexed 440+ companies exhibiting at Heroes World: Pop culture from East to West so far. They span industries including food-beverage. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Lily Ramos
  • MarketMuse
  • Retro vGames
  • Skagit Valley Tulip Festival
  • Shin Sekai
  • Cardgameshop
  • Afina
  • NEXTLEVELUK
  • Mojocards.nl
  • Derwin Collectables
  • Gemu Mania
  • SWORD COLLECTION
  • Bonheur de Lea
  • GlassStaff
  • 6nes Art
  • Hikari Miso
  • REPLIQUA.COM
  • berriemoo
  • CREATED.COM

+ 422 more exhibitors

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Frequently asked questions

When is Heroes World: Pop culture from East to West 2026?
Heroes World: Pop culture from East to West 2026 runs 17–18 Oct 2026 at Brussels Exhibition Centre (Brussels Expo).
Where is Heroes World: Pop culture from East to West held?
Heroes World: Pop culture from East to West is held at Brussels Exhibition Centre (Brussels Expo) in Brussels, Belgium.
How many exhibitors does Heroes World: Pop culture from East to West have?
Heroes World: Pop culture from East to West counts an estimated 447 exhibitors. Event Scout has indexed 447 exhibiting companies so far.
Who exhibits at Heroes World: Pop culture from East to West?
Indexed exhibitors include Butternut Box, GLITZWEAR, Boissons artisanales d'inspiration historique and Hey Toy World. The event spans the Packaging & Printing, Food & Beverage and Sports & Fitness sectors.
Is Heroes World: Pop culture from East to West worth attending?
Heroes World: Pop culture from East to West is an international trade show for the Packaging & Printing and Food & Beverage industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 447 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the Heroes World: Pop culture from East to West exhibitor list?
Event Scout has indexed 447 companies exhibiting at Heroes World: Pop culture from East to West so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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