1–3 Mar 2027 · Madrid, ES

HIP

HIP (Horeca Professional Expo) is a multi-specialist European hospitality innovation fair held in Madrid that combines a large exhibition with the Hospitality 4.0 Congress, a three-day congress addressing trends and new concepts in hospitality. The event brings together owners, senior executives and hospitality professionals, showcasing machinery, equipment, cookware, technology, new concepts and food & beverage across 13 innovation areas and hosts hundreds of international experts delivering sessions on operations, digitization, sustainability, delivery and customer experience.

Last updated

Dates
1–3 Mar 2027
Venue
IFEMA (Halls 2 & 4 / Hall 7 mentioned for co-located areas)
Location
Madrid, ES
Frequency
Annual
Audience
Trade
Duration
3 days
Scale
International
Exhibitors
1,200Estimate
Visitors
65,000Fact
Area
60,000 m²Fact
Food & BeverageBusiness & FinanceHome, Furniture & Interiors
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About HIP

HIP is an international trade show for the Food & Beverage and Business & Finance industries, held in Madrid, Spain. The 2027 edition runs 1–3 Mar 2027 at IFEMA (Halls 2 & 4 / Hall 7 mentioned for co-located areas). It brings together an estimated 1,200 exhibitors and 65,000 visitors (organizer-confirmed).

Known editions

Venue

IFEMA (Halls 2 & 4 / Hall 7 mentioned for co-located areas)

Av. del Partenón, 5, Barajas, Madrid, 28042, Spain, 29043 Madrid, Community of Madrid, ES

Exhibitors

We haven't indexed the exhibitors for this event yet. We add them as events are confirmed and rosters are published — please check back soon.

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Frequently asked questions

When is HIP 2027?
HIP 2027 runs 1–3 Mar 2027 at IFEMA (Halls 2 & 4 / Hall 7 mentioned for co-located areas).
Where is HIP held?
HIP is held at IFEMA (Halls 2 & 4 / Hall 7 mentioned for co-located areas) in Madrid, Spain.
How many exhibitors does HIP have?
HIP counts an estimated 1,200 exhibitors.
Is HIP worth attending?
HIP is an international trade show for the Food & Beverage and Business & Finance industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 1,200 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.

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