16–18 Mar 2027 · Berlin, DE

ITB Americas

ITB Berlin is an annual international travel trade show held at Messe Berlin. It brings together exhibitors and professional visitors from the global travel and tourism industry, structured by geographic destinations and market segments such as adventure tourism, business travel, LGBTQ+ travel, luxury travel, medical tourism and travel technology. The event includes the ITB Berlin Kongress and stages like the eTravel Stage for talks on travel technology and digitalisation. The 2027 edition runs from 2027-03-16 to 2027-03-18.

Last updated October 4, 2026

Dates: 16–18 Mar 2027
Venue: Messe Berlin (Berliner Messegelände am Funkturm)
Location: Berlin, DE
Frequency: Annual
Audience: Trade
Duration: 3 days
Scale: Flagship
Exhibitors: 5,479Fact

Tourism & HospitalitySports & Fitness

Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About ITB Americas

ITB Americas is a flagship trade show in Berlin, Germany for the Tourism & Hospitality and Sports & Fitness industries. The 2027 edition runs 16–18 Mar 2027 at Messe Berlin (Berliner Messegelände am Funkturm). It brings together an estimated 5,479 exhibitors. Event Scout has indexed 5,424 exhibiting companies for the event so far.

Known editions

2027Upcoming16–18 Mar 2027

Venue

Messe Berlin (Berliner Messegelände am Funkturm)

Messedamm 22, 14055 Berlin, 14055 Berlin, Berlin, DE

Who exhibits at ITB Americas

We've captured 5,424 exhibitors for ITB Americas (roster as of 2027). They span 160 countries, 90% of them based outside Germany.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

Germany10%·565
Italy5%·277
Spain4%·205
Thailand3%·186
Egypt3%·150

Based on 5,423 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

Services69%·852
Software It17%·206
Automotive5%·57
Finance4%·53
Healthcare Pharma3%·40

Based on 1,242 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

0%Class Gof exhibitors exhibit nowhere else we track

Ubiquitous roster — almost all of these exhibitors appear at many other events we track.

Cross-referenced against 5,424 exhibitors in our event graph.

International reach

90%Class Aof exhibitors are based abroad

Truly global — the exhibitor base spans the world.

Exhibitor calibre

Publicly listed25%·34

listed companies

Large enterprises57%·77

1,000+ employees

Of 134 exhibitors whose company size we know.

ITB Americas 2027 exhibitor list

The ITB Americas exhibitor list currently counts 5,400+ indexed companies. They span industries including travel and hospitality industry. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

Company

Industry

Location

gglobalnews.booking.com.
travel
Amsterdam, NL
TThe Ritz
hospitality industry
Doha, QA
IIberostar
hospitality industry
Eagle Beach, AW
RRadisson Hotels
hospitality industry
MELLIEHA, MT
IILUNION Hotels
hospitality industry
Madrid, ES

Axxos Hotels
Cruises
Expedia Group
Norwegian Cruise Line
Cruises
VisitScotland
Germany
Radisson Blu Hotels & Resorts
Eurostars Hotels Company
Last minute deals
Palladium Hotel Group
Turismo de Lisboa
ROBINSON
Fluss
Serena Hotels
VIVA Cruises
Danubius Hotels
Berge & Meer
Hipotels Hotels & Resorts

+ 5,399 more exhibitors

Search, filter and export the complete exhibitor list in Event Scout.

Start your free trial Learn more

7 days free, then $23/month

More Tourism & Hospitality in Germany →

Frequently asked questions

When is ITB Americas 2027?

ITB Americas 2027 runs 16–18 Mar 2027 at Messe Berlin (Berliner Messegelände am Funkturm).

Where is ITB Americas held?

ITB Americas is held at Messe Berlin (Berliner Messegelände am Funkturm) in Berlin, Germany.

How many exhibitors does ITB Americas have?

ITB Americas counts an estimated 5,479 exhibitors. Event Scout has indexed 5,424 exhibiting companies so far.

Who exhibits at ITB Americas?

Indexed exhibitors include globalnews.booking.com., The Ritz, Iberostar and Radisson Hotels. The event spans the Tourism & Hospitality and Sports & Fitness sectors.

Is ITB Americas worth attending?

ITB Americas is a flagship trade show for the Tourism & Hospitality and Sports & Fitness industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 5,479 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.

How do I get the ITB Americas exhibitor list?

Event Scout has indexed 5,424 companies exhibiting at ITB Americas so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

AI-native · MCP

Ask Claude, ChatGPT or Copilot — this catalog speaks MCP

Event Scout ships an MCP server, so Claude, ChatGPT, Copilot or your own agents can query 14,000+ trade shows — exhibitor rosters included — as native tools. Ask which ITB Americas exhibitors fit your target list.

Connect your AI

Exhibitor intelligence

Where will globalnews.booking.com. exhibit next?

Type any company and get the exact trade shows where it's exhibiting next — 90,000+ exhibitors, matched to the fairs they attend.

Track an exhibitor

The data on this page comes from Pragmatic Event Scout — a live catalog of 14,000+ trade shows where every figure is labeled as a fact or an estimate.Logos provided by Logo.dev

See the full exhibitor list

Every exhibitor, every event, searchable — with CSV & calendar export.