16–18 Mar 2027 · Berlin, DE

ITB Americas

ITB Berlin is an annual international travel trade show held at the Messe Berlin exhibition grounds. It targets the global travel and tourism industry, bringing together exhibitors and trade visitors across market segments such as adventure tourism, business travel, LGBTQ+ travel, luxury travel, medical tourism and travel technology, and includes the ITB Berlin Congress for industry experts to discuss trends and innovations. The 2027 edition runs from 2027-03-16 to 2027-03-18.

Last updated

Dates
16–18 Mar 2027
Venue
Messe Berlin (Berliner Messegelände am Funkturm)
Location
Berlin, DE
Frequency
Annual
Audience
Trade
Duration
3 days
Scale
Flagship
Exhibitors
5,485Fact
Tourism & HospitalitySports & Fitness
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About ITB Americas

ITB Americas is a flagship trade show in Berlin, Germany for the Tourism & Hospitality and Sports & Fitness industries. The 2027 edition runs 16–18 Mar 2027 at Messe Berlin (Berliner Messegelände am Funkturm). It brings together an estimated 5,485 exhibitors. Event Scout has indexed 5,448 exhibiting companies for the event so far.

Known editions

Venue

Messe Berlin (Berliner Messegelände am Funkturm)

Messedamm 22, 14055 Berlin, 14055 Berlin, Berlin, DE

Who exhibits at ITB Americas

We've captured 5,448 exhibitors for ITB Americas (roster as of 2027). They span 159 countries, 89% of them based outside Germany.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • Germany11%·579
  • Italy5%·278
  • Spain4%·205
  • Thailand4%·188
  • Egypt3%·150

Based on 5,447 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Services54%·261
  • Software It21%·103
  • Finance6%·31
  • Energy Electronics4%·20
  • Packaging4%·20

Based on 482 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

75%Class Bof exhibitors exhibit nowhere else we track

Highly exclusive — the great majority of exhibitors are found here and nowhere else in our data.

Cross-referenced against 5,448 exhibitors in our event graph.

International reach

89%Class Aof exhibitors are based abroad

Truly global — the exhibitor base spans the world.

Exhibitor calibre

Publicly listed26%·34

listed companies

Large enterprises58%·76

1,000+ employees

Of 132 exhibitors whose company size we know.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

ITB Americas 2027 exhibitor list

The ITB Americas exhibitor list currently counts 5,400+ indexed companies. They span industries including travel and hospitality industry. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Expedia Group
  • Norwegian Cruise Line
  • VisitScotland
  • Radisson Blu Hotels & Resorts
  • Eurostars Hotels Company
  • Last minute deals
  • Palladium Hotel Group
  • Turismo de Lisboa
  • ROBINSON
  • Fluss
  • Serena Hotels
  • VIVA Cruises
  • Danubius Hotels
  • Berge & Meer
  • Hipotels Hotels & Resorts
  • EXO
  • Because Here is Gloria
  • Mar-Bella Collection
  • Kanika Hotels & Resorts

+ 5,423 more exhibitors

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Frequently asked questions

When is ITB Americas 2027?
ITB Americas 2027 runs 16–18 Mar 2027 at Messe Berlin (Berliner Messegelände am Funkturm).
Where is ITB Americas held?
ITB Americas is held at Messe Berlin (Berliner Messegelände am Funkturm) in Berlin, Germany.
How many exhibitors does ITB Americas have?
ITB Americas counts an estimated 5,485 exhibitors. Event Scout has indexed 5,448 exhibiting companies so far.
Who exhibits at ITB Americas?
Indexed exhibitors include globalnews.booking.com., The Ritz, Iberostar and Radisson Hotels. The event spans the Tourism & Hospitality and Sports & Fitness sectors.
Is ITB Americas worth attending?
ITB Americas is a flagship trade show for the Tourism & Hospitality and Sports & Fitness industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 5,485 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the ITB Americas exhibitor list?
Event Scout has indexed 5,448 companies exhibiting at ITB Americas so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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