2–5 Feb 2027 · Marston Green, GB

Pure London

Pure at Spring Fair (Pure London) is described as the UK's largest festival of fashion, bringing together brands, designers and buyers twice a year to showcase collections, present trends and provide business insight and international networking. The event platform is aimed at helping brands meet buyers and open accounts, featuring international exhibitors and retail buyers, and the cited next edition takes place at the NEC in Birmingham from 2025-02-02 to 2025-02-05.

Last updated

Dates
2–5 Feb 2027
Venue
National Exhibition Centre (NEC Birmingham)
Location
Marston Green, GB
Frequency
Biannual
Audience
Mixed
Duration
4 days
Scale
International
Exhibitors
35Fact
Fashion & ApparelJewellery & Watches
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About Pure London

Pure London is an international trade fair for the Fashion & Apparel and Jewellery & Watches industries, taking place in Marston Green, United Kingdom. The 2027 edition runs 2–5 Feb 2027 at National Exhibition Centre (NEC Birmingham). It brings together an estimated 35 exhibitors. Event Scout has indexed 35 exhibiting companies for the event so far.

Known editions

Venue

National Exhibition Centre (NEC Birmingham)

Pendigo Way, Marston Green, B401NT, B40 1PA Marston Green, England, GB

Who exhibits at Pure London

We've captured 35 exhibitors for Pure London (roster as of 2025). They span 5 countries, 83% of them based outside the United Kingdom.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • France33%·2
  • Germany17%·1
  • Spain17%·1
  • United Kingdom17%·1
  • United States17%·1

Based on 6 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Textile Fashion100%·3

Based on 3 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

0%Class Gof exhibitors exhibit nowhere else we track

Ubiquitous roster — almost all of these exhibitors appear at many other events we track.

Cross-referenced against 35 exhibitors in our event graph.

International reach

83%Class Bof exhibitors are based abroad

Highly international — a broad field reaching well beyond the host country.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

Pure London 2027 exhibitor list

So far, 30+ exhibiting companies have been indexed for Pure London. They span industries including textile-fashion. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Love Rocks
  • Lime Tree Collection
  • Fonem
  • All Things Holy
  • Atoke Atelier
  • Beaumont Amsterdam
  • Bella Donna Atelier
  • Cara & The Sky
  • CHRISTINA PARIS
  • Fancy Palas
  • Fattush Collections
  • Godske
  • House of Kind (London)
  • Kaffe
  • KuSan Accessories
  • Leo & Guy
  • Lulu Studio
  • Melissa Siegrist
  • NEW GLORY
  • Nina Atelier

+ 10 more exhibitors

Search, filter and export the complete exhibitor list in Event Scout.

Start your free trialLearn more

7 days free, then $23/month

Related events

Pure London at Spring Fair 2025London, GB7 Feb 2027InternationalBridal WeekHarrogate, GB13 Sep 2026NationalTop DrawerLondon, GB13 Sep 2026NationalThe National Wedding Show 2026London, GB3 Oct 2026NationalHome & Gift Buyer’s Festival 2026Harrogate, GB18 Jul 2027NationalLondon Fashion WeekLondon, GB17 Sep 2026Regional
More Fashion & Apparel in United Kingdom →

Frequently asked questions

When is Pure London 2027?
Pure London 2027 runs 2–5 Feb 2027 at National Exhibition Centre (NEC Birmingham).
Where is Pure London held?
Pure London is held at National Exhibition Centre (NEC Birmingham) in Marston Green, United Kingdom.
How many exhibitors does Pure London have?
Pure London counts an estimated 35 exhibitors. Event Scout has indexed 35 exhibiting companies so far.
Who exhibits at Pure London?
Indexed exhibitors include FRNCH.fr, Artemis Muse, My Shop and NKNnekane. The event spans the Fashion & Apparel and Jewellery & Watches sectors.
Is Pure London worth attending?
Pure London is an international trade show for the Fashion & Apparel and Jewellery & Watches industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 35 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the Pure London exhibitor list?
Event Scout has indexed 35 companies exhibiting at Pure London so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

AI-native · MCP

Connect your AI agent to this database

Event Scout ships an MCP server, so Claude, ChatGPT, Copilot or your own agents can query 14,000+ trade shows — exhibitor rosters included — as native tools. Ask which Pure London exhibitors fit your target list.

Connect your AI

Exhibitor intelligence

Where will FRNCH.fr exhibit next?

Type any company and get the exact trade shows where it's exhibiting next — 90,000+ exhibitors, matched to the fairs they attend.

Track an exhibitor

The data on this page comes from Pragmatic Event Scout — a live catalog of 14,000+ trade shows where every figure is labeled as a fact or an estimate.Logos provided by Logo.dev

See the full exhibitor list

Every exhibitor, every event, searchable — with CSV & calendar export.

Start your free trialLearn more

7 days free, then $23/month