30 Jul 2027 · London, GB

Toy Fair

Toy Fair is the UK’s largest dedicated toy, game and hobby trade show held annually at Olympia in London at the end of January. It is a trade-only event for the toy industry that brings together more than 200 exhibitors showcasing thousands of products to visitors such as retailers, buyers, media and other industry professionals. The show includes dedicated press and influencer days and presents product launches, trend insights and curated displays like the ‘Toy Fair’s Hero Toys’. Children and general public aged 5–15 are not permitted entry.

Last updated

Dates
30 Jul 2027
Venue
Olympia (Olympia Hammersmith Road London W14 8UX)
Location
London, GB
Frequency
Annual
Audience
Mixed
Scale
Regional
Exhibitors
200Estimate
Gifts, Toys & SeasonalGaming & ComicsArts, Crafts & HobbiesTourism & HospitalityMedia & Entertainment
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About Toy Fair

Toy Fair is a regional trade show for the Gifts, Toys & Seasonal and Gaming & Comics industries, held in London, United Kingdom. The 2027 edition runs 30 Jul 2027 at Olympia (Olympia Hammersmith Road London W14 8UX). It brings together an estimated 200 exhibitors. Event Scout has indexed 15 exhibiting companies for the event so far.

Known editions

Venue

Olympia (Olympia Hammersmith Road London W14 8UX)

Hammersmith Road, Kensington, London W14 8UX, W14 8UX London, England, GB

Who exhibits at Toy Fair

We've captured 15 exhibitors for Toy Fair (roster as of 2026). They span 3 countries, 38% of them based outside the United Kingdom.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • United Kingdom63%·5
  • United States25%·2
  • Australia13%·1

Based on 8 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Construction33%·1
  • Machinery Manufacturing33%·1
  • Software It33%·1

Based on 3 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

47%Class Dof exhibitors exhibit nowhere else we track

Moderately exclusive — a meaningful share of exhibitors are unique to this event.

Cross-referenced against 15 exhibitors in our event graph.

International reach

38%Class Eof exhibitors are based abroad

Mostly national — largely a home-country field with some international presence.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

Toy Fair 2027 exhibitor list

The Toy Fair exhibitor list currently counts 10+ indexed companies. They span industries including machinery-manufacturing. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Little Dutch Landscaping
  • Orchard Toys
  • Unlocking the Power of Play
  • Basic Fun! UK
  • Craze Toys
  • FKA Brands
  • Golden Bear Toys
  • James Galt & Co Ltd
  • Posh Paws International
  • Vivid Goliath

See the full exhibitor list

Search, filter and export the complete exhibitor list in Event Scout.

Start your free trialLearn more

7 days free, then $23/month

Related events

IAAPA ExpoOrlando, GB21 Sep 2026InternationalHarrogate Christmas & Gift Fair 2027Harrogate, GB10 Jan 2027MCM Comic Conbirmingham, GB7 Aug 2027Top DrawerLondon, GB13 Sep 2026NationalBrand Licensing EuropeLondon, GB6 Oct 2026InternationalDreamHack Atlanta 2026Atlanta, GB2 Apr 2027International
More Gifts, Toys & Seasonal in United Kingdom →

Frequently asked questions

When is Toy Fair 2027?
Toy Fair 2027 runs 30 Jul 2027 at Olympia (Olympia Hammersmith Road London W14 8UX).
Where is Toy Fair held?
Toy Fair is held at Olympia (Olympia Hammersmith Road London W14 8UX) in London, United Kingdom.
How many exhibitors does Toy Fair have?
Toy Fair counts an estimated 200 exhibitors. Event Scout has indexed 15 exhibiting companies so far.
Who exhibits at Toy Fair?
Indexed exhibitors include Connetix, University Games, Cryptic Killers and Target Darts. The event spans the Gifts, Toys & Seasonal, Gaming & Comics and Arts, Crafts & Hobbies sectors.
Is Toy Fair worth attending?
Toy Fair is a regional trade show for the Gifts, Toys & Seasonal and Gaming & Comics industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 200 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the Toy Fair exhibitor list?
Event Scout has indexed 15 companies exhibiting at Toy Fair so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

AI-native · MCP

Ask Claude, ChatGPT or Copilot — this catalog speaks MCP

Event Scout ships an MCP server, so Claude, ChatGPT, Copilot or your own agents can query 14,000+ trade shows — exhibitor rosters included — as native tools. Ask which Toy Fair exhibitors fit your target list.

Connect your AI

Exhibitor intelligence

Where will Connetix exhibit next?

Type any company and get the exact trade shows where it's exhibiting next — 90,000+ exhibitors, matched to the fairs they attend.

Track an exhibitor

The data on this page comes from Pragmatic Event Scout — a live catalog of 14,000+ trade shows where every figure is labeled as a fact or an estimate.Logos provided by Logo.dev

See the full exhibitor list

Every exhibitor, every event, searchable — with CSV & calendar export.

Start your free trialLearn more

7 days free, then $23/month