30 Jul 2027 · London, GB

Toy Fair

Toy Fair is the UK’s largest dedicated toy, game and hobby trade show held annually at the end of January at Olympia in London. The event is a trade-only industry showcase that welcomes more than 200 exhibitors who present thousands of products to visitors including retailers, buyers, media and the wider toy industry. It includes dedicated press and influencer days and does not admit the general public or children aged 5–15.

Last updated

Dates
30 Jul 2027
Venue
Olympia (Olympia Hammersmith Road London W14 8UX)
Location
London, GB
Frequency
Annual
Audience
Mixed
Scale
Regional
Exhibitors
200Estimate
Gifts, Toys & SeasonalGaming & ComicsArts, Crafts & HobbiesTourism & HospitalityMedia & Entertainment
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About Toy Fair

Toy Fair is a regional trade show for the Gifts, Toys & Seasonal and Gaming & Comics industries, held in London, United Kingdom. The 2027 edition runs 30 Jul 2027 at Olympia (Olympia Hammersmith Road London W14 8UX). It brings together an estimated 200 exhibitors. Event Scout has indexed 17 exhibiting companies for the event so far.

Known editions

Venue

Olympia (Olympia Hammersmith Road London W14 8UX)

W14 8UX, W14 8UX London, England, GB

Who exhibits at Toy Fair

We've captured 17 exhibitors for Toy Fair (roster as of 2026). They span 3 countries, 100% of them based outside the United Kingdom.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • United States50%·2
  • China25%·1
  • Germany25%·1

Based on 4 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Construction50%·2
  • Services50%·2
  • Automotive25%·1
  • Food Beverage25%·1
  • Industrial Automation25%·1

Based on 4 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

65%Class Cof exhibitors exhibit nowhere else we track

Strongly exclusive — most exhibitors skip the other events we track, giving this show a distinct roster.

Cross-referenced against 17 exhibitors in our event graph.

International reach

100%Class Aof exhibitors are based abroad

Truly global — the exhibitor base spans the world.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

Toy Fair 2027 exhibitor list

The Toy Fair exhibitor list currently counts 10+ indexed companies. They span industries including construction,services, industrial-automation,construction and food-beverage,services. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Eastern Self Storage
  • 2027 Floor Plan coming soon
  • 21st January 2027
  • 8th October 2026
  • ARRANGE INTERVIEWS WITH SPECIALISED INDUSTRY SPOKESPEOPLE
  • CHILDREN AT TOY FAIR POLICY
  • INDUSTRY EXPERTS
  • INFLUENCER DAY
  • PRESS DAY
  • PRESS ONLY
  • SPACE TO WORK
  • TOY FAIR

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Related events

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More Gifts, Toys & Seasonal in United Kingdom →

Frequently asked questions

When is Toy Fair 2027?
Toy Fair 2027 runs 30 Jul 2027 at Olympia (Olympia Hammersmith Road London W14 8UX).
Where is Toy Fair held?
Toy Fair is held at Olympia (Olympia Hammersmith Road London W14 8UX) in London, United Kingdom.
How many exhibitors does Toy Fair have?
Toy Fair counts an estimated 200 exhibitors. Event Scout has indexed 17 exhibiting companies so far.
Who exhibits at Toy Fair?
Indexed exhibitors include InfoComm 2026, Defining, LATEST NEWS and Windows Catering. The event spans the Gifts, Toys & Seasonal, Gaming & Comics and Arts, Crafts & Hobbies sectors.
Is Toy Fair worth attending?
Toy Fair is a regional trade show for the Gifts, Toys & Seasonal and Gaming & Comics industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 200 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the Toy Fair exhibitor list?
Event Scout has indexed 17 companies exhibiting at Toy Fair so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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