3 Dec 2026 · Santa Rosa, US

Wine Industry Expo Trade Show & Conference

The Annual North Coast Wine Industry Expo (WIN Expo) is the largest trade show and conference focused exclusively on Napa, Sonoma, Mendocino and Lake counties, and is the 2nd largest wine industry show in North America. Established in 2012 by Wine Industry Network, WIN Expo is considered a must-attend event and has become an integral part of the North Coast wine industry with more than 3,000 wine professionals attending each year. The trade show features nearly 300 exhibitors presenting the latest products and services available along with a robust educational conference focused on three distinct tracks, Winemaking, Sales & Marketing, and Strategy & Leadership.

Last updated

Dates
3 Dec 2026
Venue
Sonoma County Event Center at the Fairgrounds
Location
Santa Rosa, US
Frequency
Annual
Audience
Mixed
Scale
National
Exhibitors
144Fact
Visitors
3,000Fact
Food & BeverageIT & SoftwareMarketing & Advertising

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About Wine Industry Expo Trade Show & Conference

Wine Industry Expo Trade Show & Conference is a national trade fair for the Food & Beverage and IT & Software industries, taking place in Santa Rosa, United States. The 2026 edition runs 3 Dec 2026 at Sonoma County Event Center at the Fairgrounds. It brings together an estimated 250 exhibitors and 3,000 visitors (organizer-confirmed). Event Scout has indexed 144 exhibiting companies for the event so far.

Known editions

Venue

Sonoma County Event Center at the Fairgrounds

1350 Bennett Valley Road, Santa Rosa, California, US

Who exhibits at Wine Industry Expo Trade Show & Conference

We've captured 144 exhibitors for Wine Industry Expo Trade Show & Conference (roster as of 2025). They span 12 countries, 15% of them based outside the United States.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • United States85%·105
  • Germany2%·3
  • France2%·3
  • Italy2%·3
  • Canada2%·2

Based on 123 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Machinery Manufacturing31%·36
  • Services28%·32
  • Food Beverage22%·26
  • Agriculture19%·22
  • Packaging17%·20

Based on 116 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

27%Class Fof exhibitors exhibit nowhere else we track

Widely networked — most exhibitors are also found across other events.

Cross-referenced against 144 exhibitors in our event graph.

International reach

15%Class Fof exhibitors are based abroad

Predominantly national — a mainly domestic exhibitor base.

Exhibitor calibre

Publicly listed7%·2

listed companies

Large enterprises17%·5

1,000+ employees

Of 29 exhibitors whose company size we know.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

Wine Industry Expo Trade Show & Conference 2026 exhibitor list

Event Scout has indexed 140+ companies exhibiting at Wine Industry Expo Trade Show & Conference so far. They span industries including food-beverage,agriculture, services and industrial manufacturing. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Kingspan Insulated Panels
  • Bahco
  • Spraying Systems Co.
  • Hybrid Container and Packaging Supplier
  • Fedrigoni
  • R-Biopharm AG
  • L2 Brands
  • Eurostampa
  • Custom Label
  • Wastewater Evaporation Equipment
  • westernpulp
  • Ciatti Company Wine Brokers
  • Gusmer Enterprises, Inc
  • High Performance Products for Industrial Applications
  • MBF NORTH AMERICA
  • FireHawk Bioherbicide USA
  • Garton Tractor
  • Bonsai Robotics
  • BevZero

+ 119 more exhibitors

Search, filter and export the complete exhibitor list in Event Scout.

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Frequently asked questions

When is Wine Industry Expo Trade Show & Conference 2026?
Wine Industry Expo Trade Show & Conference 2026 runs 3 Dec 2026 at Sonoma County Event Center at the Fairgrounds.
Where is Wine Industry Expo Trade Show & Conference held?
Wine Industry Expo Trade Show & Conference is held at Sonoma County Event Center at the Fairgrounds in Santa Rosa, United States.
How many exhibitors does Wine Industry Expo Trade Show & Conference have?
Wine Industry Expo Trade Show & Conference counts an estimated 250 exhibitors. Event Scout has indexed 144 exhibiting companies so far.
Who exhibits at Wine Industry Expo Trade Show & Conference?
Indexed exhibitors include FOSS, California State Portal, Parker Hannifin Corporation and Multi-Color Corporation. The event spans the Food & Beverage, IT & Software and Marketing & Advertising sectors.
Is Wine Industry Expo Trade Show & Conference worth attending?
Wine Industry Expo Trade Show & Conference is a national trade show for the Food & Beverage and IT & Software industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 250 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the Wine Industry Expo Trade Show & Conference exhibitor list?
Event Scout has indexed 144 companies exhibiting at Wine Industry Expo Trade Show & Conference so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

The data on this page comes from Pragmatic Event Scout — a live catalog of 14,000+ trade shows where every figure is labeled as a fact or an estimate.Logos provided by Logo.dev

See the full exhibitor list

Every exhibitor, every event, searchable — with CSV & calendar export.

7 days free, then $23/month