17–20 Jan 2029 · Göteborg, SE

Automässan

Automässan is the largest exhibition in the Nordics for the automotive service and aftermarket industry, held over four days in Gothenburg. It gathers suppliers, manufacturers, wholesalers, experts and other stakeholders to exhibit and demonstrate leading brands, spare parts and accessories, workshop equipment, digitization, sheet metal and paint, tires and rims, and support systems for light and heavy vehicles. The event also includes a comprehensive seminar program (mostly in Swedish) and hands-on activities.

Last updated October 4, 2026

Dates: 17–20 Jan 2029
Venue: Svenska Mässan (Swedish Exhibition & Congress Centre)
Location: Göteborg, SE
Frequency: Triennial
Audience: Consumer
Duration: 4 days
Scale: Regional
Exhibitors: 226Fact
Visitors: 18,300Fact

Automotive & Mobility

Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About Automässan

Automässan is a regional trade fair for the Automotive & Mobility industry, taking place in Göteborg, Sweden. The 2029 edition runs 17–20 Jan 2029 at Svenska Mässan (Swedish Exhibition & Congress Centre). It brings together an estimated 226 exhibitors and 18,300 visitors (organizer-confirmed). Event Scout has indexed 226 exhibiting companies for the event so far.

Known editions

2029Upcoming17–20 Jan 2029
202614–17 Jan 2026

Venue

Svenska Mässan (Swedish Exhibition & Congress Centre)

412 55 Göteborg, Västra Götaland County, SE

Who exhibits at Automässan

We've captured 226 exhibitors for Automässan (roster as of 2029). They span 17 countries, 45% of them based outside Sweden.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

Sweden56%·66
Germany14%·17
Poland7%·8
Denmark4%·5
Netherlands3%·4

Based on 119 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

Automotive48%·26
Services33%·18
Energy Electronics13%·7
Software It13%·7
Machinery Manufacturing9%·5

Based on 54 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

59%Class Cof exhibitors exhibit nowhere else we track

Strongly exclusive — most exhibitors skip the other events we track, giving this show a distinct roster.

Cross-referenced against 226 exhibitors in our event graph.

International reach

45%Class Dof exhibitors are based abroad

Regionally international — neighbouring countries alongside a strong home base.

Exhibitor calibre

Publicly listed44%·4

listed companies

Large enterprises56%·5

1,000+ employees

Of 9 exhibitors whose company size we know.

Automässan 2029 exhibitor list

Event Scout has indexed 220+ companies exhibiting at Automässan so far. They span industries including automotive, automotive industry and energy-electronics,automotive,services. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

Company

Industry

Location

ZZF Group
automotive
Friedrichshafen, DE
HHeinrich Eibach GmbH
automotive
Finnentrop, DE
HHankook
automotive industry
Seongnam, KR
FFORVIA HELLA
energy-electronicsautomotive+1
Lippstadt, DE
MMANN-FILTER
automotive
CN-20 Shanghai, DE

Lazer Lamps
Car-O-Liner
Leonium
Ozz
Vimeo
Univar Solutions
HK TOPDON TECHNOLOGY CO.，LIMITED
MEKO AB
Ersatzteile von MEYLE
Midland Parts
Polish Automotive
Intercars
Castrol-Batteries
Gedore Automotive
Kemetyl
Milwaukee® Tool Official Site
Phinia 2.0
KS Tools Werkzeuge
Lechler Düsen & Düsentechnologie

+ 201 more exhibitors

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Frequently asked questions

When is Automässan 2029?

Automässan 2029 runs 17–20 Jan 2029 at Svenska Mässan (Swedish Exhibition & Congress Centre).

Where is Automässan held?

Automässan is held at Svenska Mässan (Swedish Exhibition & Congress Centre) in Göteborg, Sweden.

How many exhibitors does Automässan have?

Automässan counts an estimated 226 exhibitors. Event Scout has indexed 226 exhibiting companies so far.

Who exhibits at Automässan?

Indexed exhibitors include ZF Group, Heinrich Eibach GmbH, Hankook and FORVIA HELLA. The event spans the Automotive & Mobility sector.

Is Automässan worth attending?

Automässan is a regional trade show for the Automotive & Mobility industry, so it is most relevant to exhibitors and buyers in that industry. It brings together an estimated 226 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.

How do I get the Automässan exhibitor list?

Event Scout has indexed 226 companies exhibiting at Automässan so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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