10 Nov 2026

BTB

BTB (Bus Travel Business) is an industry event organized by MK Tourismuswerbung GmbH focused on the bus and group travel sector. The site lists specific BTB workshops in Munich (Allianz Arena) and Sankt Pölten (VAZ Sankt Pölten) with dates for 2026, indicating the format includes workshops; contact and company details for the organizer are provided. The event targets professional stakeholders in bus travel, tourism marketing and related services.

Last updated

Dates
10 Nov 2026
Audience
Trade
Scale
Regional
Exhibitors
150Estimate
Automotive & MobilityOutdoor, Camping & HuntingIndustrial & ManufacturingTourism & Hospitality
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About BTB

BTB is a regional trade show for the Automotive & Mobility and Outdoor, Camping & Hunting industries. The 2026 edition runs 10 Nov 2026. It brings together an estimated 150 exhibitors. Event Scout has indexed 149 exhibiting companies for the event so far.

Known editions

Who exhibits at BTB

We've captured 149 exhibitors for BTB (roster as of 2026). They span 9 countries, 71% of them based abroad.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • Germany29%·5
  • Austria18%·3
  • Switzerland12%·2
  • Slovenia12%·2
  • Brazil6%·1

Based on 17 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Services43%·3
  • Food Beverage29%·2
  • Agriculture14%·1
  • Healthcare Pharma14%·1
  • Software It14%·1

Based on 7 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

81%Class Bof exhibitors exhibit nowhere else we track

Highly exclusive — the great majority of exhibitors are found here and nowhere else in our data.

Cross-referenced against 149 exhibitors in our event graph.

International reach

71%Class Cof exhibitors are based abroad

Strongly international — a substantial share of exhibitors are based abroad.

Exhibitor calibre

Publicly listed0%·0

listed companies

Large enterprises100%·1

1,000+ employees

Of 1 exhibitors whose company size we know.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

BTB 2026 exhibitor list

The BTB exhibitor list currently counts 140+ indexed companies. They span industries including services and food-beverage. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Michelangelo
  • Terme Dobrna
  • Tourismusverband Thermen- & Vulkanland
  • Tourismuszentrale Fichtelgebirge e.V.
  • der SERVICE
  • gtw
  • Landgarten.at
  • Liechtenstein Marketing
  • Software
  • SÄNTIS-SCHWEBEBAHN AG
  • TOURISMUSVERBAND REGION GRAZ
  • BENEDIKTINERSTIFT MELK
  • DCS TOURISTIK GmbH
  • HERBERT KNEITZ GMBH
  • MAINAU GMBH
  • SALZBURG AG TOURISMUS GmbH
  • UNIVERSALMUSEUM JOANNEUM GMBH
  • Niederösterreich Bahnen
  • ASFINAG Maut Service GmbH
  • GTA TOURISTIK GmbH

+ 124 more exhibitors

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Frequently asked questions

When is BTB 2026?
BTB 2026 runs 10 Nov 2026.
How many exhibitors does BTB have?
BTB counts an estimated 150 exhibitors. Event Scout has indexed 149 exhibiting companies so far.
Who exhibits at BTB?
Indexed exhibitors include Bahnerlebnisse in Graubünden finden, Terme Banovci, Slovenija, alpetour Touristische GmbH and HotelRestaurant Haber Dergisi. The event spans the Automotive & Mobility, Outdoor, Camping & Hunting and Industrial & Manufacturing sectors.
Is BTB worth attending?
BTB is a regional trade show for the Automotive & Mobility and Outdoor, Camping & Hunting industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 150 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the BTB exhibitor list?
Event Scout has indexed 149 companies exhibiting at BTB so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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