31 Mar – 2 Apr 2027 · Shenzhen, CN

Licensing China

Licensing China (Shenzhen International Licensing & Licensed Product Fair) is a trade fair for licensing, brand and character owners, licensees, licensors, and companies in related product sectors. It was established as an independent fair in 2020 after originating as a licensing zone within Toy & Hobby China, and runs concurrently with Toy & Hobby China and Baby & Stroller China. Exhibits cover animation & character licensing, brand licensing, celebrity licensing, culture & art licensing, sports licensing and licensed products; the 2026 edition took place at Shenzhen World Exhibition & Convention Center.

Last updated

Dates
31 Mar – 2 Apr 2027
Venue
Messe Frankfurt Lorem
Location
Shenzhen, CN
Frequency
Annual
Audience
Trade
Duration
3 days
Scale
International
Exhibitors
1,036Fact
Area
130,000 m²Fact
Media & EntertainmentFamily & WeddingsFashion & ApparelGifts, Toys & SeasonalBusiness & FinanceHome, Furniture & Interiors

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About Licensing China

Licensing China is an international trade show in Shenzhen, China for the Media & Entertainment and Family & Weddings industries. The 2027 edition runs 31 Mar – 2 Apr 2027 at Messe Frankfurt Lorem. It brings together an estimated 1,036 exhibitors. Event Scout has indexed 1,036 exhibiting companies for the event so far.

Known editions

Venue

Messe Frankfurt Lorem

Shenzhen, Guangdong, CN

Who exhibits at Licensing China

We've captured 1,036 exhibitors for Licensing China (roster as of 2027). They span 11 countries, 6% of them based outside China.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • China94%·975
  • South Korea3%·27
  • Hong Kong1%·14
  • Taiwan1%·9
  • United Kingdom0%·3

Based on 1,036 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Machinery Manufacturing62%·103
  • Energy Electronics22%·37
  • Chemicals Materials14%·24
  • Software It14%·24
  • Services13%·21

Based on 167 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

0%Class Gof exhibitors exhibit nowhere else we track

Ubiquitous roster — almost all of these exhibitors appear at many other events we track.

Cross-referenced against 1,036 exhibitors in our event graph.

International reach

6%Class Gof exhibitors are based abroad

Local — an almost entirely domestic event.

Exhibitor calibre

Publicly listed75%·3

listed companies

Large enterprises75%·3

1,000+ employees

Of 4 exhibitors whose company size we know.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

Licensing China 2027 exhibitor list

So far, 1,000+ exhibiting companies have been indexed for Licensing China. They span industries including textile-fashion and machinery-manufacturing,software-it. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Taobao
  • Ali 1688 Home Page
  • Tmall
  • Newhorizonplush
  • Yuyuan Co., Ltd.
  • HKTDC
  • QiChaCha
  • China Mobile 139 Email
  • Zhonghua Wang
  • shopline
  • Fibocom
  • Welly Die Casting Factory Limited
  • STC
  • Rastar
  • Slungxslung
  • Agricultural Technology Research Institute
  • Aurora World Corporation
  • Relife
  • Studio Ilya Welcome
  • Caipotoys

+ 1,011 more exhibitors

Search, filter and export the complete exhibitor list in Event Scout.

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Related events

More Media & Entertainment in China →

Frequently asked questions

When is Licensing China 2027?
Licensing China 2027 runs 31 Mar – 2 Apr 2027 at Messe Frankfurt Lorem.
Where is Licensing China held?
Licensing China is held at Messe Frankfurt Lorem in Shenzhen, China.
How many exhibitors does Licensing China have?
Licensing China counts an estimated 1,036 exhibitors. Event Scout has indexed 1,036 exhibiting companies so far.
Who exhibits at Licensing China?
Indexed exhibitors include Beijing Wanwulizhi Culture Company Ltd., Shantou Chenghai Meileqi Toy Factory, National Government of China and SOHO Holly Corporation. The event spans the Media & Entertainment, Family & Weddings and Fashion & Apparel sectors.
Is Licensing China worth attending?
Licensing China is an international trade show for the Media & Entertainment and Family & Weddings industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 1,036 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the Licensing China exhibitor list?
Event Scout has indexed 1,036 companies exhibiting at Licensing China so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

The data on this page comes from Pragmatic Event Scout — a live catalog of 14,000+ trade shows where every figure is labeled as a fact or an estimate.Logos provided by Logo.dev

See the full exhibitor list

Every exhibitor, every event, searchable — with CSV & calendar export.

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