23–24 Feb 2027 · New York City, US

MakeUp in ™

“MakeUp in™” is a world of its own within the skincare and makeup industries. Suppliers, brands and trend setters come together in the heart of mythical cities, Paris, New-York & Los Angeles, to give life to new lines and products.

Last updated

Dates
23–24 Feb 2027
Venue
Jacob K. Javits Convention Center
Location
New York City, US
Frequency
Annual
Audience
Mixed
Duration
2 days
Scale
International
Exhibitors
20Estimate
Beauty & Cosmetics
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About MakeUp in ™

MakeUp in ™ is an international trade show in New York City, United States for the Beauty & Cosmetics industry. The 2027 edition runs 23–24 Feb 2027 at Jacob K. Javits Convention Center. It brings together an estimated 20 exhibitors. Event Scout has indexed 48 exhibiting companies for the event so far.

Known editions

Venue

Jacob K. Javits Convention Center

655 West 34th Street, New York, NY, 10001-1188, 10001 New York City, New York, US

Who exhibits at MakeUp in ™

We've captured 48 exhibitors for MakeUp in ™ (roster as of 2027). They span 5 countries, 77% of them based outside the United States.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • France39%·5
  • Italy23%·3
  • United States23%·3
  • Germany8%·1
  • United Kingdom8%·1

Based on 13 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Cosmetics78%·14
  • Services33%·6
  • Machinery Manufacturing11%·2
  • Software It11%·2
  • Packaging6%·1

Based on 18 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

81%Class Bof exhibitors exhibit nowhere else we track

Highly exclusive — the great majority of exhibitors are found here and nowhere else in our data.

Cross-referenced against 48 exhibitors in our event graph.

International reach

77%Class Bof exhibitors are based abroad

Highly international — a broad field reaching well beyond the host country.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

MakeUp in ™ 2027 exhibitor list

Event Scout has indexed 40+ companies exhibiting at MakeUp in ™ so far. They span industries including cosmetics,services,software-it, cosmetics and machinery-manufacturing,cosmetics. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Networking
  • Web of Conferences
  • Export Magazine
  • Peclers Paris
  • Industries Cosmétiques
  • BW Confidential
  • Cosmetics Inspiration & Creation
  • Cosmopolo
  • ExpressionCosmétique
  • LuisaOliva
  • MakeUp in LosAngeles 2027
  • MakeUp in NewYork 2026
  • On Makeup Magazine
  • NellyRodi
  • Beauty Packaging
  • Sustainable Packaging News
  • Spate
  • Make Up Technology
  • S'abonner
  • 2024 Annual Trends Report

+ 23 more exhibitors

Search, filter and export the complete exhibitor list in Event Scout.

Start your free trialLearn more

7 days free, then $23/month

Related events

INTERPHEXNew York City, US13 Apr 2027FlagshipBe+Well New York CityNew York City, US7 Mar 2027InternationalNYSCCNew York City, US8 Jun 2027NationalMakeup in NewYork: Beauty Trade Shows 2026New York City, US16 Sep 2027NationalLUXE PACK New YorkNew York City, US5 May 2027RegionalMD&M EAST 2027New York City, US19 May 2027Regional
More Beauty & Cosmetics in United States →

Frequently asked questions

When is MakeUp in ™ 2027?
MakeUp in ™ 2027 runs 23–24 Feb 2027 at Jacob K. Javits Convention Center.
Where is MakeUp in ™ held?
MakeUp in ™ is held at Jacob K. Javits Convention Center in New York City, United States.
How many exhibitors does MakeUp in ™ have?
MakeUp in ™ counts an estimated 20 exhibitors. Event Scout has indexed 48 exhibiting companies so far.
Who exhibits at MakeUp in ™?
Indexed exhibitors include BEAUTYSTREAMS, Premium Beauty News, Personal Care Insights and Essentia Beauty. The event spans the Beauty & Cosmetics sector.
Is MakeUp in ™ worth attending?
MakeUp in ™ is an international trade show for the Beauty & Cosmetics industry, so it is most relevant to exhibitors and buyers in that industry. It brings together an estimated 20 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the MakeUp in ™ exhibitor list?
Event Scout has indexed 48 companies exhibiting at MakeUp in ™ so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

AI-native · MCP

Connect your AI agent to this database

Event Scout ships an MCP server, so Claude, ChatGPT, Copilot or your own agents can query 14,000+ trade shows — exhibitor rosters included — as native tools. Ask which MakeUp in ™ exhibitors fit your target list.

Connect your AI

Take it with you

Put MakeUp in ™ 2027 in your calendar

One click gets the dates into Outlook or Google Calendar as an .ics — or take the whole shortlist as a spreadsheet.

Export the plan

The data on this page comes from Pragmatic Event Scout — a live catalog of 14,000+ trade shows where every figure is labeled as a fact or an estimate.Logos provided by Logo.dev

See the full exhibitor list

Every exhibitor, every event, searchable — with CSV & calendar export.

Start your free trialLearn more

7 days free, then $23/month