12–14 Jan 2027 · Cologne, DE

PSI

PSI is Europe’s leading trade fair for promotional products, incentives and merchandising held at Koelnmesse in Cologne. It brings together manufacturers, suppliers, importers, distributors, agencies and marketing professionals from across Europe to showcase product innovations, sustainable solutions, finishing technologies and market trends. The event is positioned as a central marketplace for networking, business development and industry insight in promotional merchandise and brand communication.

Last updated

Dates
12–14 Jan 2027
Venue
Messegelände Köln Deutsch English
Location
Cologne, DE
Frequency
Every-14-years
Audience
Trade
Duration
3 days
Scale
Flagship
Exhibitors
602Fact
Visitors
11,000Fact
Marketing & AdvertisingGifts, Toys & SeasonalHome, Furniture & InteriorsRetail & Consumer GoodsBusiness & FinanceJewellery & Watches
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About PSI

PSI is a flagship trade show in Cologne, Germany for the Marketing & Advertising and Gifts, Toys & Seasonal industries. The 2027 edition runs 12–14 Jan 2027 at Messegelände Köln Deutsch English. It brings together an estimated 602 exhibitors and 11,000 visitors (organizer-confirmed). Event Scout has indexed 599 exhibiting companies for the event so far.

Known editions

Venue

Messegelände Köln Deutsch English

Cologne, Nordrhein-Westfalen, DE

Who exhibits at PSI

We've captured 599 exhibitors for PSI (roster as of 2027). They span 36 countries, 59% of them based outside Germany.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • Germany41%·244
  • Türkiye12%·72
  • Poland11%·63
  • Netherlands8%·49
  • Italy3%·19

Based on 596 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Textile Fashion44%·127
  • Machinery Manufacturing40%·116
  • Services14%·42
  • Food Beverage8%·24
  • Packaging7%·19

Based on 291 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

71%Class Cof exhibitors exhibit nowhere else we track

Strongly exclusive — most exhibitors skip the other events we track, giving this show a distinct roster.

Cross-referenced against 599 exhibitors in our event graph.

International reach

59%Class Cof exhibitors are based abroad

Strongly international — a substantial share of exhibitors are based abroad.

Exhibitor calibre

Publicly listed8%·1

listed companies

Large enterprises15%·2

1,000+ employees

Of 13 exhibitors whose company size we know.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

PSI 2027 exhibitor list

The PSI exhibitor list currently counts 590+ indexed companies. They span industries including research, video game industry and textile-fashion. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Therabody US
  • Ledlenser
  • Epson Deutschland
  • Stanley/Stella
  • Secrid
  • Dopper
  • doppler
  • 24Bottles
  • Paperblanks
  • Sunware NL
  • GEFU
  • HRG, ofsetová a digitální tiskárna Litomyšl
  • Roland DG Website
  • EMF Verlag
  • Wajos
  • TFA Dostmann
  • BELLA+CANVAS
  • Die Stadtgärtner
  • MARTOR KG
  • Bags

+ 574 more exhibitors

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Frequently asked questions

When is PSI 2027?
PSI 2027 runs 12–14 Jan 2027 at Messegelände Köln Deutsch English.
Where is PSI held?
PSI is held at Messegelände Köln Deutsch English in Cologne, Germany.
How many exhibitors does PSI have?
PSI counts an estimated 602 exhibitors. Event Scout has indexed 599 exhibiting companies so far.
Who exhibits at PSI?
Indexed exhibitors include Gov, AGİD Aydınlatma Gereçleri İmalatçıları Derneği, IFEMA MADRID and Victorinox. The event spans the Marketing & Advertising, Gifts, Toys & Seasonal and Home, Furniture & Interiors sectors.
Is PSI worth attending?
PSI is a flagship trade show for the Marketing & Advertising and Gifts, Toys & Seasonal industries, so it is most relevant to exhibitors and buyers in those industries. It brings together an estimated 602 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the PSI exhibitor list?
Event Scout has indexed 599 companies exhibiting at PSI so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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