7 Sep 2026 · Marrakech, MA

PURE

PURE is a curated industry event for high-end experiential travel brands, held in Marrakech. The programme includes Open House (a festival of ideas), appointments/meetings, a Community Project, press tours and multiple evening parties. Exhibitors are handpicked small luxury accommodation and specialist tour operators focused on immersive, regenerative and off-the-beaten-track experiences. The 2026 edition runs 2026-09-07 to 2026-09-10.

Last updated

Dates
7 Sep 2026
Venue
Palais des Congrès de Marrakech
Location
Marrakech, MA
Frequency
Annual
Audience
Mixed
Scale
Flagship
Exhibitors
576Fact
Visitors
50Fact
Area
80,000 m²Fact
Tourism & Hospitality
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About PURE

PURE is a flagship trade show in Marrakech, Morocco for the Tourism & Hospitality industry. The 2026 edition runs 7 Sep 2026 at Palais des Congrès de Marrakech. It brings together an estimated 576 exhibitors and 50 visitors (organizer-confirmed). Event Scout has indexed 576 exhibiting companies for the event so far.

Known editions

Venue

Palais des Congrès de Marrakech

40020 Marrakech, Marrakech-Safi, MA

Who exhibits at PURE

We've captured 576 exhibitors for PURE (roster as of 2026). They span 89 countries, 98% of them based outside Morocco.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • Italy10%·52
  • France5%·28
  • South Africa5%·27
  • United States4%·21
  • Greece4%·20

Based on 539 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Services60%·70
  • Food Beverage12%·14
  • Healthcare Pharma10%·12
  • Agriculture9%·10
  • Hospitality Industry3%·4

Based on 116 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

50%Class Dof exhibitors exhibit nowhere else we track

Moderately exclusive — a meaningful share of exhibitors are unique to this event.

Cross-referenced against 576 exhibitors in our event graph.

International reach

98%Class Aof exhibitors are based abroad

Truly global — the exhibitor base spans the world.

Exhibitor calibre

Publicly listed55%·6

listed companies

Large enterprises36%·4

1,000+ employees

Of 11 exhibitors whose company size we know.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

PURE 2026 exhibitor list

Event Scout has indexed 570+ companies exhibiting at PURE so far. They span industries including hospitality industry. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Lindblad Expeditions
  • Co
  • Marriott International Hotels
  • Luxury 5
  • Belmond Management Limited
  • Jrkyushu
  • Meliá Hotels International
  • Japan National Tourism Organization (JNTO)
  • Australia
  • Anantara Hotels & Resorts
  • Luxury Hotels
  • Aman Resorts
  • One&Only Resorts
  • Blue Lagoon Iceland
  • Rocco Forte Hotels
  • Auberge Collection
  • COMO Hotels and Resorts
  • Schloss Elmau

+ 551 more exhibitors

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Frequently asked questions

When is PURE 2026?
PURE 2026 runs 7 Sep 2026 at Palais des Congrès de Marrakech.
Where is PURE held?
PURE is held at Palais des Congrès de Marrakech in Marrakech, Morocco.
How many exhibitors does PURE have?
PURE counts an estimated 576 exhibitors. Event Scout has indexed 576 exhibiting companies so far.
Who exhibits at PURE?
Indexed exhibitors include Accor Group, The Ritz, Hyatt Hotels and Resorts and Four Seasons Hotels and Resorts. The event spans the Tourism & Hospitality sector.
Is PURE worth attending?
PURE is a flagship trade show for the Tourism & Hospitality industry, so it is most relevant to exhibitors and buyers in that industry. It brings together an estimated 576 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the PURE exhibitor list?
Event Scout has indexed 576 companies exhibiting at PURE so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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