9 Sep 2027

PURE

PURE is an annual curated event for high-end experiential travel professionals, taking place in Marrakech. It brings together directors, business owners and senior decision-makers from experiential hotels, specialist tour operators and luxury travel brands, showcasing intimate, handcrafted and low-impact travel products and services. The programme includes an Open House festival of ideas, meetings (up to 45 per delegate), networking events, press tours and hosted evening parties focused on regenerative and community-linked travel.

Last updated

Dates
9 Sep 2027
Frequency
Annual
Audience
Mixed
Scale
Flagship
Exhibitors
557Fact
Visitors
50Fact
Area
80,000 m²Fact
Tourism & Hospitality
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About PURE

PURE is a flagship trade show for the Tourism & Hospitality industry. The 2027 edition runs 9 Sep 2027. It brings together an estimated 557 exhibitors and 50 visitors (organizer-confirmed). Event Scout has indexed 557 exhibiting companies for the event so far.

Known editions

Who exhibits at PURE

We've captured 557 exhibitors for PURE (roster as of 2027). They span 86 countries, 97% of them based abroad.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • Italy10%·49
  • France5%·26
  • South Africa5%·26
  • United States4%·21
  • India4%·18

Based on 510 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Services60%·68
  • Food Beverage12%·14
  • Healthcare Pharma11%·12
  • Agriculture9%·10
  • Hospitality Industry4%·4

Based on 114 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

52%Class Dof exhibitors exhibit nowhere else we track

Moderately exclusive — a meaningful share of exhibitors are unique to this event.

Cross-referenced against 557 exhibitors in our event graph.

International reach

97%Class Aof exhibitors are based abroad

Truly global — the exhibitor base spans the world.

Exhibitor calibre

Publicly listed55%·6

listed companies

Large enterprises36%·4

1,000+ employees

Of 11 exhibitors whose company size we know.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

PURE 2027 exhibitor list

Event Scout has indexed 550+ companies exhibiting at PURE so far. They span industries including hospitality industry. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Lindblad Expeditions
  • Co
  • Marriott International
  • Schloss Elmau
  • Luxury 5
  • Belmond Management Limited
  • Jrkyushu
  • Meliá Hotels International
  • Japan National Tourism Organization (JNTO)
  • Australia
  • Anantara Hotels & Resorts
  • Luxury Hotels
  • Aman Resorts
  • Blue Lagoon Iceland
  • Rocco Forte Hotels
  • Auberge Collection
  • COMO Hotels and Resorts
  • The Oberoi Hotels & Resorts

+ 532 more exhibitors

Search, filter and export the complete exhibitor list in Event Scout.

Start your free trialLearn more

7 days free, then $23/month

Related events

MadesignCasablanca, MA1 Oct 2027RegionalMedinitCasablanca, MA25 Feb 2027Small
Browse the trade-show directory →

Frequently asked questions

When is PURE 2027?
PURE 2027 runs 9 Sep 2027.
How many exhibitors does PURE have?
PURE counts an estimated 557 exhibitors. Event Scout has indexed 557 exhibiting companies so far.
Who exhibits at PURE?
Indexed exhibitors include Accor Group, The Ritz, Hyatt Hotels and Resorts and Four Seasons Hotels and Resorts. The event spans the Tourism & Hospitality sector.
Is PURE worth attending?
PURE is a flagship trade show for the Tourism & Hospitality industry, so it is most relevant to exhibitors and buyers in that industry. It brings together an estimated 557 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the PURE exhibitor list?
Event Scout has indexed 557 companies exhibiting at PURE so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

AI-native · MCP

Give your AI the whole catalog

Event Scout ships an MCP server, so Claude, ChatGPT, Copilot or your own agents can query 14,000+ trade shows — exhibitor rosters included — as native tools. Ask which PURE exhibitors fit your target list.

Connect your AI

Take it with you

Put PURE 2027 in your calendar

One click gets the dates into Outlook or Google Calendar as an .ics — or take the whole shortlist as a spreadsheet.

Export the plan

The data on this page comes from Pragmatic Event Scout — a live catalog of 14,000+ trade shows where every figure is labeled as a fact or an estimate.Logos provided by Logo.dev

See the full exhibitor list

Every exhibitor, every event, searchable — with CSV & calendar export.

Start your free trialLearn more

7 days free, then $23/month