20–23 Feb 2027 · New York City, US

Toy Fair

Toy Fair New York is an annual, trade-only event for the global toy and play industry held at the Javits Center in New York City. It brings together buyers, retailers, manufacturers, inventors, licensors, and media professionals to discover products and trends, connect for business, and attend educational sessions such as Toy Fair University on topics like trends, retail strategy, and licensing. The 2027 edition is scheduled for February 20–23.

Last updated

Dates
20–23 Feb 2027
Venue
Jacob K. Javits Convention Center
Location
New York City, US
Frequency
Annual
Audience
Trade
Duration
4 days
Scale
International
Exhibitors
536Fact
Industrial & Manufacturing
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About Toy Fair

Toy Fair is an international trade show in New York City, United States for the Industrial & Manufacturing industry. The 2027 edition runs 20–23 Feb 2027 at Jacob K. Javits Convention Center. It brings together an estimated 536 exhibitors. Event Scout has indexed 536 exhibiting companies for the event so far.

Known editions

Venue

Jacob K. Javits Convention Center

655 West 34th Street, New York, NY, 10001-1188, 10001 New York City, New York, US

Who exhibits at Toy Fair

We've captured 536 exhibitors for Toy Fair (roster as of 2027). They span 21 countries, 49% of them based outside the United States.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • United States51%·63
  • United Kingdom14%·17
  • Germany12%·15
  • Australia3%·4
  • India3%·4

Based on 124 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Machinery Manufacturing38%·12
  • Services22%·7
  • Energy Electronics16%·5
  • Software It9%·3
  • Automotive6%·2

Based on 32 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

59%Class Cof exhibitors exhibit nowhere else we track

Strongly exclusive — most exhibitors skip the other events we track, giving this show a distinct roster.

Cross-referenced against 536 exhibitors in our event graph.

International reach

49%Class Dof exhibitors are based abroad

Regionally international — neighbouring countries alongside a strong home base.

Exhibitor calibre

Publicly listed0%·0

listed companies

Large enterprises19%·4

1,000+ employees

Of 21 exhibitors whose company size we know.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

Toy Fair 2027 exhibitor list

Event Scout has indexed 530+ companies exhibiting at Toy Fair so far. They span industries including services,machinery-manufacturing, machinery-manufacturing and services,logistics-transport. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • University Games
  • Professor Puzzle
  • Ghoulish Productions USA
  • Machda Toys
  • Jazwares
  • Franklin Sports
  • ZipString
  • Hasbro Inc
  • EzyRoller
  • Hansa Creation Inc.
  • Creative Labs (Deutschland)
  • Diamond Art Club
  • Rhode Island Novelty
  • The Woobles
  • Beverly Hills, CA
  • Squishable
  • Learning Resources
  • Delta Children
  • Stuffed Animals & Plushies

+ 511 more exhibitors

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Frequently asked questions

When is Toy Fair 2027?
Toy Fair 2027 runs 20–23 Feb 2027 at Jacob K. Javits Convention Center.
Where is Toy Fair held?
Toy Fair is held at Jacob K. Javits Convention Center in New York City, United States.
How many exhibitors does Toy Fair have?
Toy Fair counts an estimated 536 exhibitors. Event Scout has indexed 536 exhibiting companies so far.
Who exhibits at Toy Fair?
Indexed exhibitors include TÜV SÜD, Ultra PRO International, Usps and PlanToys USA. The event spans the Industrial & Manufacturing sector.
Is Toy Fair worth attending?
Toy Fair is an international trade show for the Industrial & Manufacturing industry, so it is most relevant to exhibitors and buyers in that industry. It brings together an estimated 536 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the Toy Fair exhibitor list?
Event Scout has indexed 536 companies exhibiting at Toy Fair so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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The data on this page comes from Pragmatic Event Scout — a live catalog of 14,000+ trade shows where every figure is labeled as a fact or an estimate.Logos provided by Logo.dev

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