Best Trade Shows in New Zealand

25 tracked shows, ranked by exhibitor count

New Zealand runs a modest but well-developed exhibition market shaped by its export economy, which is led by dairy alongside meat, forestry, horticulture and wine; the food-and-fibre sector drives the bulk of overseas earnings. Its signature event is Fieldays, held each June at the Mystery Creek Events Centre near Hamilton and billed as the Southern Hemisphere's largest agricultural show, drawing well over a thousand exhibitors and more than a hundred thousand visitors since its founding in 1968. Auckland hosts most city-based trade fairs, including Fine Food New Zealand at the Auckland Showgrounds, serving the food-service and hospitality trades.

25 trade shows in New Zealand are currently tracked by Event Scout, with editions in 2026 & 2027. Together they host an estimated 3,795 exhibitors, led by Fieldays (an estimated 1,100 exhibitors). Sizeable exhibitor lists are already indexed for 6 of them — Auckland Home Show (456 companies), Central Districts Field Days (334), Canterbury Home Show (239). Events run across 9 cities including Auckland, Christchurch and Green Lane. The tracked calendar opens with ACA NZ & AUS Technical Symposium & Expo 2026 (8–9 Oct 2026).

Sources (3)

Top industries in New Zealand

The industries New Zealand's larger trade shows concentrate in, weighted by exhibitor count.

  • Agriculture & Farming18%·1,900
  • Home, Furniture & Interiors11%·1,100
  • Media & Entertainment10%·1,100
  • Marketing & Advertising10%·1,100
  • Business & Finance9%·1,000
  • IT & Software9%·1,000
  • Construction & Building8%·900
  • Arts, Crafts & Hobbies8%·800

By estimated exhibitor count across New Zealand trade shows with 70+ exhibitors — a single show can span several industries.

Top trade shows in New Zealand

Upcoming trade shows in New Zealand

Facta confirmed count from the event's captured exhibitor roster.Estimatea modeled approximation, not a confirmed figure.

Frequently asked questions

How many trade shows are there in New Zealand?
Event Scout currently tracks 25 trade shows in New Zealand, with editions in 2026 & 2027.
When is trade-show season in New Zealand?
By start date, most tracked trade shows in New Zealand run in July and October.
What are the biggest trade fairs in New Zealand in 2027?
By estimated exhibitor count, the biggest trade fairs in New Zealand in 2027 are Fieldays (~1,100 exhibitors), DigiMarCon New Zealand & Australia 2026 (~1,000 exhibitors) and Auckland Home Show (~456 exhibitors).
How much does it cost to exhibit in New Zealand?
Exhibiting costs are set by each event and depend on stand size, hall location and how you fit out the booth, so there is no single rate in New Zealand. Every show's organiser publishes its own stand pricing, and the events tracked here link through to those official sites.

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The data on this page comes from Pragmatic Event Scout — a live catalog of 14,000+ trade shows where every figure is labeled as a fact or an estimate.Logos provided by Logo.dev

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