3–6 Jan 2027 · Gothenburg, SE

MyDOG

MyDOG is the largest dog event in the Nordics held at the Swedish Exhibition & Congress Centre in Gothenburg. It runs in early January and includes two dog shows (an International and a National show) with around 7,000 dogs competing and qualifying opportunities such as CACIB and Swedish Championship certificates; the event also features demonstrations, seminars, and an accessory exhibition where dog-related products are sold.

Last updated

Dates
3–6 Jan 2027
Venue
The Swedish Exhibition & Congress Centre (Svenska Mässan i Göteborg)
Location
Gothenburg, SE
Frequency
Annual
Audience
Mixed
Duration
4 days
Scale
International
Exhibitors
33Fact
Visitors
30,000Fact
Pets & Veterinary
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About MyDOG

MyDOG is an international trade show in Gothenburg, Sweden for the Pets & Veterinary industry. The 2027 edition runs 3–6 Jan 2027 at The Swedish Exhibition & Congress Centre (Svenska Mässan i Göteborg). It brings together an estimated 33 exhibitors and 30,000 visitors (organizer-confirmed). Event Scout has indexed 33 exhibiting companies for the event so far.

Known editions

Venue

The Swedish Exhibition & Congress Centre (Svenska Mässan i Göteborg)

411 10 Gothenburg, Västra Götaland County, SE

Who exhibits at MyDOG

We've captured 33 exhibitors for MyDOG (roster as of 2027). They span 2 countries, 11% of them based outside Sweden.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • Sweden89%·8
  • Germany11%·1

Based on 9 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Healthcare Pharma100%·1
  • Textile Fashion100%·1

Based on 1 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

0%Class Gof exhibitors exhibit nowhere else we track

Ubiquitous roster — almost all of these exhibitors appear at many other events we track.

Cross-referenced against 33 exhibitors in our event graph.

International reach

11%Class Gof exhibitors are based abroad

Local — an almost entirely domestic event.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

MyDOG 2027 exhibitor list

Event Scout has indexed 30+ companies exhibiting at MyDOG so far. They span industries including healthcare-pharma,textile-fashion. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • Folksam ömsesidig sakförsäkring
  • Sveland Djurförsäkringar, Ömsesidigt
  • Vetpris AB
  • Vafo Sverige AB
  • Addeira Pharmaceuticals AB
  • Aki Hundcenter AB
  • Arken Zoo Nord AB
  • Atelje Marie Fotostudio AB
  • Björkman Wettlemark, Saga
  • Brilliant Products In Sweden AB
  • Forshagaakademin AB
  • FS Petcare AB
  • Genuin Hundtjänst Syd AB
  • Hud & Vacusacstudion (Ull4Pets)
  • Hundlands AB
  • Hundliv (Jönsson, Camilla Birgitta Annette)
  • Johns Schweizermandel AB
  • Lupus Foder AB
  • Medali Hunddesign
  • Mest Djur AB

+ 8 more exhibitors

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Frequently asked questions

When is MyDOG 2027?
MyDOG 2027 runs 3–6 Jan 2027 at The Swedish Exhibition & Congress Centre (Svenska Mässan i Göteborg).
Where is MyDOG held?
MyDOG is held at The Swedish Exhibition & Congress Centre (Svenska Mässan i Göteborg) in Gothenburg, Sweden.
How many exhibitors does MyDOG have?
MyDOG counts an estimated 33 exhibitors. Event Scout has indexed 33 exhibiting companies so far.
Who exhibits at MyDOG?
Indexed exhibitors include Boehringer Ingelheim BR, Back on Track Worldwide, OMK AB and Nestlé Sverige AB. The event spans the Pets & Veterinary sector.
Is MyDOG worth attending?
MyDOG is an international trade show for the Pets & Veterinary industry, so it is most relevant to exhibitors and buyers in that industry. It brings together an estimated 33 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the MyDOG exhibitor list?
Event Scout has indexed 33 companies exhibiting at MyDOG so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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