3–6 Jan 2027 · Gothenburg, SE

MyDOG

MyDOG is an annual dog event held at The Swedish Exhibition & Congress Centre in Gothenburg each January. It features two dog shows (an International and a National show) with around 7,000 dogs attending, representing most of the world’s breed groups, and provides qualifying certificates including CACIB and Crufts qualification. The event also includes numerous dog activities and demonstrations (police dog demos, dog theater), lectures by Nordic specialists, and a large accessory/trade exhibition where dog products and accessories are sold.

Last updated

Dates
3–6 Jan 2027
Venue
The Swedish Exhibition & Congress Centre (Svenska Mässan i Göteborg)
Location
Gothenburg, SE
Frequency
Annual
Audience
Trade
Duration
4 days
Scale
International
Pets & Veterinary
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About MyDOG

MyDOG is an international trade show in Gothenburg, Sweden for the Pets & Veterinary industry. The 2027 edition runs 3–6 Jan 2027 at The Swedish Exhibition & Congress Centre (Svenska Mässan i Göteborg).

Known editions

Venue

The Swedish Exhibition & Congress Centre (Svenska Mässan i Göteborg)

411 10 Gothenburg, Västra Götaland County, SE

Exhibitors

We haven't indexed the exhibitors for this event yet. We add them as events are confirmed and rosters are published — please check back soon.

Related events

Välkommen till MyDOG 2026Göteborg, SE3 Jan 2027InternationalEuroHorse 24-28 Mars 2027 🐴🎉Göteborg, SE24 Mar 2027National
More Pets & Veterinary in Sweden →

Frequently asked questions

When is MyDOG 2027?
MyDOG 2027 runs 3–6 Jan 2027 at The Swedish Exhibition & Congress Centre (Svenska Mässan i Göteborg).
Where is MyDOG held?
MyDOG is held at The Swedish Exhibition & Congress Centre (Svenska Mässan i Göteborg) in Gothenburg, Sweden.
Is MyDOG worth attending?
MyDOG is an international trade show for the Pets & Veterinary industry, so it is most relevant to exhibitors and buyers in that industry. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.

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