3–6 Jan 2027 · Göteborg, SE

Välkommen till MyDOG 2026

MyDOG is a major dog event held in Gothenburg, combining international dog shows and a consumer-focused accessory exhibition. It includes two international shows (MyDOG 1 and MyDOG 2), competitions such as Best In Show and Göteborgs Charmigaste Hund, and activities like nose work, freestyle and breed club marketplaces. The event targets dog owners, breeders, exhibitors and pet-related businesses, offering both competition and retail/exhibition elements.

Last updated

Dates
3–6 Jan 2027
Venue
Svenska Mässan (Swedish Exhibition & Congress Centre)
Location
Göteborg, SE
Frequency
Annual
Audience
Mixed
Duration
4 days
Scale
International
Exhibitors
96Fact
Pets & Veterinary
Event website

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

About Välkommen till MyDOG 2026

Välkommen till MyDOG 2026 is an international trade show for the Pets & Veterinary industry, held in Göteborg, Sweden. The 2027 edition runs 3–6 Jan 2027 at Svenska Mässan (Swedish Exhibition & Congress Centre). It brings together an estimated 96 exhibitors. Event Scout has indexed 96 exhibiting companies for the event so far.

Known editions

Venue

Svenska Mässan (Swedish Exhibition & Congress Centre)

412 55 Göteborg, Västra Götaland County, SE

Who exhibits at Välkommen till MyDOG 2026

We've captured 96 exhibitors for Välkommen till MyDOG 2026 (roster as of 2027). They span 4 countries, 19% of them based outside Sweden.

Where exhibitors are based

Exhibitors' head-office countries, most-represented first.

  • Sweden81%·13
  • Germany6%·1
  • Denmark6%·1
  • United States6%·1

Based on 16 exhibitors with a known head-office country.

What exhibitors do

The industries the exhibitor base works in, by share of the roster.

  • Textile Fashion100%·2
  • Healthcare Pharma50%·1

Based on 2 exhibitors with an industry label — a company can carry several, so shares can total over 100%.

Exclusivity

90%Class Aof exhibitors exhibit nowhere else we track

Exceptionally exclusive — almost every exhibitor appears at no other event we track. A genuinely one-of-a-kind gathering.

Cross-referenced against 96 exhibitors in our event graph.

International reach

19%Class Fof exhibitors are based abroad

Predominantly national — a mainly domestic exhibitor base.

Compiled from public sources and periodically reviewed and updated. This information is provided for general guidance only and may be incomplete or out of date — please verify all details directly with the organizer or venue before relying on them.

Välkommen till MyDOG 2026 2027 exhibitor list

The Välkommen till MyDOG 2026 exhibitor list currently counts 90+ indexed companies. They span industries including textile-fashion and healthcare-pharma,textile-fashion. The preview below shows a sample of the indexed roster; the full list is available through Event Scout.

  • FÖRSÄKRINGSAKTIEBOLAGET AGRIA(PUBL)
  • OMK AB
  • SVENSKA DJURSKYDDSFÖRENINGEN
  • Svedea
  • Djurskyddet
  • 4Dogs Import Sweden AB
  • AB Djursjukvård i Sverige
  • Adunica AB
  • Aki Hundcenter AB
  • Always Professional Grooming / Delmardogs
  • Arken Zoo Nord AB
  • Atelje Marie Fotostudio AB
  • Bilia X AB
  • Birger and Company AB
  • Boris Eriksson
  • Bozita
  • Burgårdens gymnasium Naturbruk, Göteborg
  • Canine Mobility Institute
  • Delsjöns Hundcenter AB

+ 71 more exhibitors

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Frequently asked questions

When is Välkommen till MyDOG 2026 2027?
Välkommen till MyDOG 2026 2027 runs 3–6 Jan 2027 at Svenska Mässan (Swedish Exhibition & Congress Centre).
Where is Välkommen till MyDOG 2026 held?
Välkommen till MyDOG 2026 is held at Svenska Mässan (Swedish Exhibition & Congress Centre) in Göteborg, Sweden.
How many exhibitors does Välkommen till MyDOG 2026 have?
Välkommen till MyDOG 2026 counts an estimated 96 exhibitors. Event Scout has indexed 96 exhibiting companies so far.
Who exhibits at Välkommen till MyDOG 2026?
Indexed exhibitors include Awesome Outdoor Clothing & Gear, Forside, Boehringer Ingelheim BR and Skohälsan AB. The event spans the Pets & Veterinary sector.
Is Välkommen till MyDOG 2026 worth attending?
Välkommen till MyDOG 2026 is an international trade show for the Pets & Veterinary industry, so it is most relevant to exhibitors and buyers in that industry. It brings together an estimated 96 exhibitors. Whether it is worth attending depends on your objectives, but its scale and sector focus are a useful guide.
How do I get the Välkommen till MyDOG 2026 exhibitor list?
Event Scout has indexed 96 companies exhibiting at Välkommen till MyDOG 2026 so far. A sample is shown in the exhibitor-list section on this page, and the full roster is available through Event Scout.

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